Be open to exploring different ways of telling your story. Often, a brainstorming meeting can result in new ideas, which can be the start of a fresh creative approach you had not considered previously. Some of our best conversations are where a client might outline a requirement and talk through a brief, but after some exploratory discussion we arrive at a totally different proposition that gives clarity and impact.
Perhaps you have a particular product feature which might be better explained through animation? Would an email-friendly interactive PDF file help guide customers through a complex process via simple click-through stages? Or, could a mobile app help deliver a richer customer experience?
By identifying your business challenges and thinking a little deeper about how to deliver your message, you will then be able to deliver impactful, dynamic solutions.