British Gypsum

Instilling value in the brand

Recognising a need to instill greater internal understanding of their brand values, British Gypsum worked with Stilo to devise a programme of communications incorporating print, 3D lenticular wall panels, ceiling mobiles and merchandise. The strategic process was kicked off with a video and presentation material, taking teams through the stages from awareness to understanding to buy-in. This was later reinforced through additional regular internal comms work.

"I always really enjoyed working with Ian – he brings creative solutions to problems and offers plenty of fresh ideas. Although Ian is very creative he is also good at the detailed work that is often involved manufactured products. This is a very good skill to have!"

Jamie Willson, Project Manager, British Gypsum