Branding is more than just a logo. It's about how a business presents itself – and perhaps more importantly, how it's customers view this business.
Fitzpatrick is recognised as a world leader in dry granulation compaction equipment for pharma, industrial and chemical applications – yet their printed marketing material was not positioning them in the correct audience space.
Fitzpatrick turned to Stilo to carry out an appraisal of their current material, make suggestions, and design a new flagship piece of literature. We developed communication statements addressing key customer challenges, and focussed the creative on a more restrained and technical visual language.
The effect was to reposition the Fitzpatrick CCS series as a class-leading range of equipment, backed up by technical expertise and a comprehensive support network. Working to a tight deadline, the material was completed ahead of schedule, ready for a key US trade exhibition.