Delivering the message through technical literature
As a world leader in advanced powder processing equipment for pharma, chemical and food sectors, Quadro have a highly-technical product range spanning both benchtop and laboratory equipment.
As such, it was important for the team to have professional and informative literature, which related directly to their customer’s challenges, and showed how Quadro can help them across the entire process, from trial to production. We worked with the team across Canada and the UK to develop a clear design language for their literature, placing emphasis on the right messaging for their audience, and telling their story through a clear and concise approach to design and placing the product as hero.
We further supported the messaging through a series of animated video shorts for social media – combining imagery and text animations to inform and educate on product features and benefits.