Sienna X are the market leading professional sunless tanning brand. With an enviable list of celebrity advocates including Jessie J and Ellie Goulding, Sienna X needed professional video content to fully exploit their social media presence, demonstrate best techniques, and promote appearance events around the UK.
We were invited to film fashion designer Holly Fulton's show at London Fashion Week. Models were given the Sienna X treatment, with celebrity tanner James Harknett on hand to give the girls the glow. We were also present at the VIP party held in Liverpool One’s fantastic shopping centre. The BBC's Apprentice star Jenna Whittingham, Desperate Scousewives' Layla Flaherty & Elissa Corrigan and local press visited the event to try new products, talk to the Sienna X team, or to receive a perfect spray tan from James.
We were also instrumental in suggesting bringing sales and product information into a digital ePub platform, for the sales team to use at events, on the road or for brand profile raising.
Our work with Sienna X has resulted in a catalogue of video and digital material on both a brand and instructional level – and used extensively on the web, social media, events and by the sales team.
The ViewBook perfectly complements our branding and forward-looking approach to market. Clients are really impressed, and it has already shown a quick return on investment.
Nicky Matthews. Founder, Sienna X