Glitz and glamour
Sienna X are the market leading professional sunless tanning brand. With an enviable list of celebrity advocates including Jessie J and Ellie Goulding, Sienna X needed professional video content to fully exploit their social media presence, demonstrate best techniques, and promote appearance events around the UK.
We were invited to film fashion designer Holly Fulton’s show at London Fashion Week. Models were given the Sienna X treatment, with celebrity tanner James Harknett on hand to give the girls the glow. We were also present at the VIP party held in Liverpool One’s fantastic shopping centre. The BBC’s Apprentice star Jenna Whittingham, Desperate Scousewives’ Layla Flaherty & Elissa Corrigan and local press visited the event to try new products, talk to the Sienna X team, or to receive a perfect spray tan from James.
We were also instrumental in suggesting bringing sales and product information into a digital ePub platform, for the sales team to use at events, on the road or for brand profile raising. Sienna X needed an impactful, adaptable and easy-to-use way of showcasing their premium products. We had already assisted with photography and video content for online use, and so it was a natural step to repurpose this for their iPad-based StiloTouch. This gave them additional value from the assets they already had, and ensured consistency across their digital and print marketing. After defining their customer journey and the information they required to close a sale, we developed a structure which ensured key products could be selected for discussion easily and quickly. We built in animated content for product highlights, and numerous videos to demonstrate application techniques. By designing a suite of bespoke icons, their StiloTouch further developed their brand identity and signalled additional interactive content to the sales team.
Our work with Sienna X has resulted in a catalogue of video and digital material on both a brand and instructional level – and used extensively on the web, social media, events and by the sales team.
Leave traditional linear slide-decks behind, and deliver the ‘WOW’ factor in your presentations. Use a dynamic mix of video, product specifications, animated content, comparison data, slideshows and case studies – offline, all the time.
That’s the StiloTouch difference.