As spin-out from the University of Oxford, Sonosine’s roots are in the UK science base. Sonosine aim to change the way clinicians diagnose and treat their patients in primary care settings through innovative new technology to medical specialists.
The medical imaging devices Sonosine develop use patented Electro Magnetic Acoustic (EMA) imaging technology. This makes high-quality medical diagnostics quicker, safer and more comfortable for patients – and it provides clinicians with reliable images that enable the best decision making.
As an integral part of their journey towards commercialisation, Sonosine engaged us to develop branding, marketing and video assets. It was crucial that the material communicated the essence of the brand and their technology amongst their key stakeholders: investors, partners and potential customers.
After undertaking an exploratory brand workshop to establish key company/customer characteristics and personalities, research was undertaken to establish the correct brand space in the market for them to occupy. We then undertook a brand development programme, ultimately resulting in an identity and associated brand assets.
Key video content was produced to tell their story and vision: an animated Patient Journey video, a brand video, and a technical ‘how it works’ render showing the technology in action. we also managed the development of a new website and ensured consistency and clarity between all brand launch items.