Stanley Engineered Fastening
With a strong presence across aerospace, automotive and traditional manufacturing, Stanley Engineered Fastening required a comprehensive identity for their POP® brand – a global leader in assembly solutions, and we welcomed the task of implementing it both in the UK and throughout Europe. Our challenge was to visually rationalise a huge product range, and present this across 9 languages for distribution around Europe. Strong photography and art direction was essential, and brand literature was backed up with merchant point-of-sale, advertising, packaging and online digital asset management.
Video production – both studio and on location – has expanded social media presence, and provides an engaging platform for display and sales presentations.
Stilo helped us develop a completely new concept for our brand in Europe, unifying all different promotional material, catalogues, packaging and product launch packages. The end result was of extremely high quality and used as the basis for global marketing.
Christian Lubascher. Vice President of Sales & Marketing, Stanley Engineered Fastening